Chrome & Chase Window Display

Chasing Great Heights

From online to retail

Chrome & Chase is an online casual wear brand from Canada. Contents was asked to design an event identity for their cross-brands party with Dahood and Dienastie under the theme “Chasing Great Heights”.

Floating LED acrylics

Sticking to the theme about height, we lined up with a KOL rooftop photographer and presented a bird’s-eye view story on the window display design.

The floating acrylic blocks with pre-installed LED lights gave two functions: acting as a reminiscence of traffic light traces which could be seen from rooftop view; while merchandise can be presented with a floating-in-the-air illusion.

Media Exposure

  • • Milk Magazine
  • • Tao Magazine
  • • Boom Magazine
  • • Daily highlight project on Retail Design blog