Kung Fu Exhibition Branding for CUHK

Kung Fu as Art

Kung Fu Master

The Praying Mantis School Master Wong Hon Fan and the Revitalisation Movement of Martial Arts exhibition was organized by the Chinese University of Hong Kong Library for celebrating the achievements by Master Wong in Kung Fu history. We were commissioned to design the identity and catalogue for the event.

Chinese Art vs Kung Fu

To present the beauty of Praying Mantis Kung Fu, we have created an identity which made a co-relation between chinese art and Kung Fu.

Calligraphy logo, painted canvas texture, brush strokes and traditional chinese painting, together with Kungfu images by Master Wong, all being blended together to form a modern masculine visual.

Media Exposure

  • • Contents facebook: 32,856 reach in a week
  • • KungFu Web: 3,936 reach
  • • Bruce Lee Club (李小龍會) facebook: 20,277 reach
  • • HK Traditional Festival facebook: 7,553 reach